Netflix’s Squid Game is a savage satire of our money-obsessed society – but capitalism is the real winner | Arwa Mahdawi

NOTetflix is ​​not available in North Korea and you can go to jail if you are caught watching South Korean dramas. However, that did not stop spokespersons for the totalitarian regime from weighing in on Squid Game, the South Korean hit series in which debt-ridden people play children’s games for a chance to win money. ‘money and are killed if they fail. Last week, Arirang Meari, a North Korean propaganda website, said Squid Game reflected the “grim reality of bestial South Korean society” where “corruption and immoral scoundrels are rife.” He added that the worldwide hit, which is Netflix’s most popular series to date, illuminates “the reality of living in a world where people are judged only by money.”

Congratulations to Arirang Meari’s critics to understand Squid Game’s not-so-subtle message: Rampant capitalism is bad. Alas, I’m not sure Netflix executives are particularly bothered. They are way too busy raising all the money Squid Game has made them. Ultimately, a scathing critique of capitalism can help push Netflix into a trillion dollar company. Squid Game has increased the market value of Netflix stock by $ 19 billion since its launch in mid-September, according to Bloomberg. It also created $ 900 million in “impact value,” which is a metric Netflix uses to gauge the performance of individual shows. The streaming platform is shamelessly trying to squeeze every penny out of the series – it even sells Squid Game hoodies on its online store.

Netflix isn’t the only company capitalizing on the success of Squid Game. Walmart, along with just about every fast fashion company, is whipping up Squid Game-inspired merchandise. Meanwhile, YouTuber and multimillionaire who calls himself Mr Beast has announced that he is going to “recreate Squid Game in real life” and is selling branded hoodies at raise the $ 2 million he expects it to cost. Squid Game may be a critique of capitalism, but its constant commodification is a depressing reminder that capitalism always wins.

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