Most Americans still like Facebook, poll results show, but not Mark Zuckerberg or his new meta name

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A majority of Americans still have a positive view of Facebook despite new whistleblower documents that have bogged down the company in scandal, a new Morning Consult survey found, but fewer are on board with the company’s renaming to “Meta” and focusing on the Metaverse, and CEO Mark Zuckerberg remains extremely unpopular.

Highlights

The poll, conducted from October 29 to November 1 among 2,200 American adults, found that 55% of those polled have a “very” or “somewhat favorable” opinion of Facebook, while 39% consider it negatively.

Only 25% have a positive opinion of its new name Meta and 40% see it unfavorably, while 32% like the new company logo and 30% do not.

Zuckerberg has a net preference score of 32 points, with just 22% of them considering the CEO favorably and 54% having an unfavorable opinion.

When asked if they were interested in the new Metaverse virtual reality project based on what they know, 68% said they were not interested in it and only 32% said they were.

The demographics most likely to support the metaverse were millennials (46% interested), Gen Z (44%), those in urban communities (43%), and men (39%), but neither group had a majority saying they are interested in the virtual reality project.

Although Zuckerberg said the company’s name change to Meta was intended to better “reflect who we are and the future we hope to build” with the Metaverse, half of those polled said they believe the The company had in fact changed its name to “distance itself from the negative press” (51%) or “distract” from the company’s scandals (50%).

Surprising fact

The poll found that the Meta name and logo were more popular with Gen Z than any other age group, with 36% viewing the name favorably and 44% favoring the logo. This call could be important, as reports based on Facebook documents Exposed by whistleblower Frances Haugen suggests that declining interest in Facebook among younger users is an “existential” crisis for the company. Zuckerberg said on a Facebook earnings conference call last week, before its name changed to Meta, that the company was “revamping our tools to make young adults our northern star” and is more specifically targeting to this demographic.

What to watch out for

Meta said the “Metaverse“, A massive VR effort that will allow users to socialize with others in a fully VR-based environment, is still” a long way off, “though Facebook’s rebranding reflects how it’s already focused on the new project. The company said in its results report that it intends to spend at least $ 10 billion on the project this year alone.

Key context

Facebook changed its name to Meta last week amid a turbulent time for the company, as a media consortium released reports based on internal company documents of Haugen, a former employee turned marketer. alert who testified to Congress that the company had “put their astronomical profits before people. The documents allege that Facebook has repeatedly ignored internal research showing the destructive effects of their products in order not to stifle growth ; accorded “special treatment” to right-wing editors and big personalities; and lacked sufficient resources to tackle hate speech and other issues in many non-English speaking countries, among many other accusations. Zuckerberg was allegedly involved in many of these decisions, the documents suggest, and Haugen said monday she thinks the CEO should step down.

Chief critic

Meta has disputed the whistleblower reports and rebuffed claims that the company is not doing enough to protect its users. “At the heart of these stories is a premise that is false,” the company said in a statement last week of the whistleblower document reports, known as Facebook Papers. “Yes, we are a business and we make a profit, but the idea that we do so at the expense of the safety or well-being of people misunderstands where our own business interests lie. The truth is, we’ve invested $ 13 billion and have over 40,000 people doing a job: keeping people safe on Facebook.

Further reading

Americans are not in Facebook’s new name – nor do they want to enter the metaverse (morning consultation)

Facebook expects Project Metaverse to cost at least $ 10 billion in 2021 alone (Forbes)

Here are the biggest ‘Facebook papers’ accusations: Zuckerberg lashes out at Communist government and lets celebrities break the rules, plus (Forbes)

Facebook announces new name: Meta (Forbes)

Facebook wants to look into the metaverse. Here’s what it is and how it will work (Associated press)

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