Leinster Rugby | Irish Cancer Society and Leinster Rugby announce charity partnership

Leinster Rugby have announced the Irish Cancer Society as their final charity partner for the 2021/22 season under the Charity Affiliate Scheme which first launched in November 2020.

Like last season, Leinster Rugby will again work with a new charity each month in the hope of raising the profile of that charity and the Irish Cancer Society have been chosen for the month of March after being nominated by the Official Leinster Supporters Club (OLSC).

The Irish Cancer Society was founded on October 10, 1963 by Irish general practitioner Austin Darragh.

Since 1963, the Society has grown to be one of Ireland’s leading cancer charities, providing information about cancer prevention, detection, treatment and support.

The Irish Cancer Society’s Daffodil Day takes place every March and raises much of the annual funds needed for the society to carry out its mission.

In 2021 alone, around 44,000 people were diagnosed with cancer in Ireland.

Every year more and more people in Ireland are diagnosed with cancer, which is why the Irish Cancer Society’s cancer support services are now in greater demand than ever.


Welcoming the news of the partnership, Averil Power, CEO of the Irish Cancer Society, said: “The Irish Cancer Society is delighted to have been chosen as the charity partner of the Official Leinster Supporters Club for the month of March.

The Society is also continuously funding new, innovative research projects that can help bring us closer to a future where no one in Ireland dies of cancer. In total, the Society has dedicated nearly €30 million in funding to a range of cancer research projects over the past decade.

Attending the launch at Leinster Rugby’s head office at UCD were Leinster Rugby players Chloe Blackmore, Jimmy O’Brien, Seán O’Brien and Martin Moloney, along with representatives from the OLSC and the CEO of the Irish Cancer Society , Averil Power.

“Daffodil Day is one of the most important dates on our calendar each year and we feel so lucky to have the support of such a great organization in March. The funds raised this year will play a vital role in providing free care and support services to people affected by cancer, while helping to develop innovative cancer research.

“According to the National Cancer Registry, between 1994 and 2019 over 246,500 people in the Leinster area were diagnosed with cancer. Our helpline is available on 1800 200 700 where our expert oncology nurses are available to discuss any health or cancer concerns.

Bebhinn Dunne, President of the OLSC, said: “The OLSC is delighted to have chosen the Irish Cancer Society as its charity partner for the month of March. The charity partnership coincides with the Society’s flagship fundraiser, Daffodil Day, which takes place on Friday, March 25.

“The Irish Cancer Society is a charity very dear to our committee and one which we believe is very deserving of our support.

“We are delighted to be partnering with the Irish Cancer Society to assist them in their fundraising efforts and to help raise awareness of their amazing cancer support services amongst our supporters.”

For the month of March, Leinster Rugby will be providing digital support to the Irish Cancer Society leading up to Daffodil Day on March 25, when the Irish Cancer Society will seek to turn Ireland into daffodil yellow to support all those in Ireland who have been affected by cancer.

Leinster Rugby have also confirmed that Bank of Ireland will continue to support the charity partnership scheme this season and that their Player of the Month award donation will now go to the monthly charity subsidiary, rather than the player in question, a decision which is also supported by Leinster Rugby players.

Like all shortlisted charities, the Irish Cancer Society was selected by Leinster Rugby after a consultation process involving the Men’s, Women’s and Academy Team Leadership Group and consultation with Premium Sponsors and Partners and the OLSC.

For more information on the Irish Cancer Society and Daffodil Day visit www.cancer.ie

More information about the Leinster Rugby Charity Affiliate Programme:

  • Charities supported by Leinster Rugby through this initiative include
    • Season 2020/21: Women’s Aid (November), Debra Ireland (December), many local causes supported by Bank of Ireland (January), ALONE (February), Pieta (March), AsIAm (April), LauraLynn (May), Gavin Glynn Foundation ( June), Irish Heart Foundation (August) and CRY (September)
    • Season 2021/22: Alzheimer Society of Ireland (November), Peter McVerry Trust (December), many local causes supported by Bank of Ireland such as Outcomers, Citywise Means Business, New Horizon and Purple House (January) and the RNLI (February)
  • The selection process for all charities includes Leinster Rugby players, Leinster Rugby sponsors and partners as well as the Official Leinster Supporters Club (OLSC)

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